Check out https://nextdns.io/ it’s a privacy focused dns resolver but it also lets you include blocklists at the dns level which are the same lists used by stuff like ublock origin. That’ll block adds and trackers at the dns level before they even hit your device. I’ve had it on my android and iOS devices for years. It will even block most stuff in apps as well.
Yeah… this headline sounds like taco bell coming out and saying “we realize raising the price of the bean burrito from .99 to 1.29 in this economy has impact, so we’re going to start our budget line of Dollar Taco!”.
Like… NOTHING seems to be putting out reasonable products… but that is a strange move while they’re just starting to get brand recognition.