I’ll try to keep this short and sweet.
My office manager would frequently provide Starbucks treats/coffee twice a month. She’d also parade around every day with a $10 sugar drink.
Back of the napkin math: $400 a month personally, and $500 a month from the company. Or $4800/yr and $6000/yr.
In my city, Starbucks has been closing rather than allow stores to unionize. Apparently, the latest closing was the last straw. Fed up, she finally purchased locally. And to her surprise, her drink “tastes better”.
Small win.
Unwaivering brand loyalty sucks, although in this case I am glad she could move passed it. Has she spoken about the unionisation in Starbucks?
Apparently it’s a luxury brand, people buy it to feel important. I can’t see it. And if stores close I really can’t see people going out of their way for it.
Only people that want to appear as if they have money buy “luxury” brand names. People that actually have a lot of money do not.
Most people I’ve met that really have money seem to mostly go for clothes/stuff without branding on it at all.