The key is 100% boycotting all services provided by a company. Wikipedia’s list of Amazon product/services as reference (https://en.wikipedia.org/wiki/List_of_Amazon_products_and_services).
Incidentally, I know entire neighborhoods that don’t have other grocery stores besides Target/Whole Foods, not to mention that AWS is the cloud computing industry standard… As a personal example, my vet-prescribed cat foods are manufactured by Purina, a subsidary of Nestlé (needless to say, a separate but also extremely evil large corporation)
“The most important impact you can have as a consumer is not that the lack of your personal revenue is going to keep the likes of Jeff Bezos up at night. It’s that you’re providing revenue and a user base to alternative businesses that are struggling to exist in a world where most people just use Amazon.”
I agree! I think we should frame boycotts this way, I can’t stand companies abusing their chokehold on the market. It’s also a more feasible and tangible goal.