Simplicity of design. Rust is built cleverly. It has lots of features and there are also tons of clever ways to solve a problem. Odin is quite simple and although not entirely minimalistic, it is written in a very clear way when approaching a problem. The borrow checker in rust in one thing I would call clever. It takes time to get used and although can be quite useful for safety it is too clever.
Well just unplug their usb cables. Easy fix.