Lubbock is considered one of the most conservative cities in Texas. And the unit conversions from US Freedom Units are an indirect poke at their conservative values. I often do the same for smug metric system using liberals-- see the US miles to nautical miles conversion rather than kilometers.
Remember kiddies: All measurement systems are made up scales by some random dude that thought it was a good idea at the time. No one of them is better than another.
If I am in that minority, 1/3 is a pretty large minority. That’s a pretty wide brush to paint with don’t you think?