The Academy of Motion Picture Arts and Sciences acknowledged the existence of generative AI yesterday in new rule changes for its annual Oscars awards ceremony. Rather than dictate its use or require disclosures, the Academy simply says using AI doesn’t, on its own, hurt a movie’s chances — but that how it’s used could.

That seems fair.

The Brutalist used AI to improve Hungarian accents, which seems a reasonable use for it. They also used it to generate photographs of fictional buildings, which has done someone out of a job. However, someone else has to come up with the prompts and sift through the results, it just feels a bit… Cheap? Low effort?

People only care about something if it affects their profits negatively.

That sounds entirely reasonable.